Books I’m Reading, Things I’m Learning Lately

Haven’t updated this website in almost 8 months. I’ve been busy as ever preparing for the launch of Real Food Bar this fall. We’re gearing up to launch completely revamped packaging and the roll-out of three flavors. Check it out here.

From a personal standpoint, here’s a quick update.

I’ve made goals at the beginning of the year to do the following:

  • Read 1 book per month – done
  • Exercise at least 4X per week – on track for the most part & signing up for some races in the fall
  • Get better at tennis – in progress, not started
  • Focus on key revenue drivers for RFB each week – in progress

Books I’ve Read this Year (in no particular order):

You can check out my GoodReads account here that I’ll attempt to update periodically.

  • Scalia Speaks: Reflections on Law, Faith, and Life Well Lived
  • Anna Karenina
  • Wuthering Heights
  • Jane Eyre
  • Once Upon a Country: A Palestinian Life
  • I Was Told to Come Alone: My Journey Behind the Lines of Jihad
  • A Practical Guide to Culture: Helping the Next Generation Navigate Today’s World

Books I’m Currently Reading:

  • Everybody Lies – Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are
  • Rise and Kill First: The Secret History of Israel’s Targeted Assassinations

Going to Read Soon:

  • Imperfect Courage: Live a Life of Purpose by Leaving Comfort and Going Scared.
    • After getting to meet the author, Jessica Honneger and hearing her story of creating a fair trade jewelry collection in Austin, TX, I was compelled to pick up the book. Love her business model, faith and journey!

Things I’m Working on Lately: 

A lot in digital marketing tactics, WordPress and every operational thing you can think of starting up a company from how to file for sales tax, filing LLCs, creating barcodes, finalizing the Operating Agreement, creating the pitch deck, packaging, finances, marketing plan, etc.

I could expand on this, but I’ll just leave it there for now…. back to work.


knowledge-career advice-networking career advice

Knowledge as Currency

Our global economy has evolved dramatically over the last two generations. A quick google search of things that were around in the 80’s that are extinct now, produces a whole slew of technological advances (and no, I’m not just talking about neon pants, boom boxes and mullets). Things like recording machines, cassette tapes, records, iPods, VHS among many others are relics of a bygone era.
Consumer Products aren’t the only things that have changed. In the 1980’s, the mining industry lost 25% while construction grew by 7%. In the 1990’s , Manufacturing employment dropped by 30%.  In the 00’s, from 2000 – 2007, tourism employment increased by 75%, and now retail is back higher than pre-recession levels while healthcare continues to rise steadily by 80%.
As technology has advanced at a rapid pace, our society has changed the way we value goods and services. Things that once would have been luxury items have now become free (just look at all of the capabilities of a smartphone). When things become free, we don’t value them. We expect them. Over time in an advanced economy, commodity products are elaborated in more ways and even labor is commodotized in the service industries.
While goods and services are becoming demonetized, knowledge as a service is becoming increasingly valuable. This is an example of the clothes line paradox – over time there are things that disappear from our accounting statements. Tim O’Reilly, explains this concept well – things that hung on a “clothes line” do not use up energy and thus are not measured or counted. Since they are hard to measure, they “disappear” from the economy. Typically, losses come from goods-producing categories as consumer demand shifts to open-source platforms or expectations of what is included in a product rise (e.g. live streaming on YouTube).
Perhaps the best example of the rising value of certain forms of knowledge is the self-driving car industry. Sebastian Thrun, founder of Google X and Google’s self-driving car team, gives the example of Uber paying $700 million for Otto, a six-month-old company with 70 employees, and of GM spending $1 billion on their acquisition of Cruise. He concludes that in this industry, “The going rate for talent these days is $10 million.” You could make the same case for Snapchat’s $1 billion valuation and Facebook’s offer early on.
That’s $10 million per skilled worker, and while that’s the most stunning example, it’s not just true for incredibly rare and lucrative technical skills. People who identify skills needed for future jobs — e.g., data analyst, product designer, physical therapist — and quickly learn them are poised to win.
We have an economy that optimizes for the output, i.e. shareholder value. Shareholder value can be wildly variable on consumer sentiment, market demand and current events. Just look at the stock market.  It goes to show the importance of striking when the iron is hot. Knowledge used as a tool for persuasion is crucial in career development.
Those that optimize for a global economy use tools that help us see where outputs are maximized. Knowledge isn’t a zero sum game. It cannot be lost if gained by another person. With that being said, there will always be jobs to replace jobs for ambitious people. This advice is despite skeptics such as a McKinsey Institute study that claims that 5 percent of today’s occupations could be fully automated and 1/3 of the tasks involved in over a half of today’s occupations could be replaced by AI. There’s recent hype that an overwhelming number of jobs will disappear in the next 20-50 years. Forecasting it just that; a best guess. Past technological advances created more jobs than were lost shifting careers from manufacturing to information technology.
So what’s the point?
Knowledge is your competitive advantage. Leverage it where opportunity exists.
For example, one person who communicates his or her knowledge is able to command a higher salary than another who simply lists it as a bullet on a resume. Knowing how to and executing on the articulation of knowledge is more important than the knowledge itself. Perception becomes reality.
Here are three ways to leverage knowledge: 
  1. In Transactions – Knowledge is leveraged in several ways in the way that services or goods are bought or sold; both in the raw materials and finished goods in addition to the tactics involved in negotiating the value of knowledge. This is primarily impacted by research and preparation. As the old saying goes, “poor preparation results in piss poor performance.” Don’t underestimate the value of it.
  2. Context Specific – This is unarticulated knowledge, experience-based, context specific or even muscle memory. The application or context specific knowledge is tacit because it is hard to share with others. Call it a gut feeling you get when you know something will or will not work. It is able to be recalled when triggered by specific memories either from first- or third-hand experience.
  3. Fostering Innovation – By sharing explicit knowledge in an increasingly fragmented world or doing something that fosters innovation in your free time. The greatest example of this is a side project. How a person spends their free time says a lot about them.  It can show the level of intensity, grit and creativity used to take an idea from hobby to real achievement and also the thought process of how we prioritize our time. As a creative thinker, it means improving my writing product while learning new marketing strategies.
Here are a couple articles to keep the conversation going:
languages-memorization-learning learning

How I Hack Spanish Language Learning (And Other Things)

I recently reignited my passion for language learning with a desire to take Spanish to the next level. I used to be comfortable having a basic conversation in Spanish, but realized recently as it was coming back to me that there are “little hacks” that can take me from intermediate and able to have a basic conversation to fluent. My loose definition of fluent is the ability to converse comfortably across a spectrum of topics, dialects and speeds.
Hack Learning
Before I even get into the way I “hack” Spanish, it’s important to start with a strategy of how to memorize and ultimately a discussion on learning.
First of all, let’s think of flashcards. Why do we use them? Because repetition works. Our brains are hard wired for repetitive motions, formulas, key strokes, facts that combine into a conclusion…you name it. Its one reason why athletes train in specific “reps.” I found that this time around, learning Spanish has been easier as if it has percolated in my brain a while and now it is just a matter of recalling the already learned knowledge.
The below is the memory decay bell curve. Anki Spaced Repetition Software uses the methodology below to capitalize on the ideal duration of time to recall learned knowledge. If you learn something today, you might remember it tomorrow. If you don’t recall the fact again, you might forget it in two or three days. If you review it before you forget it, it’ll “stick around” in your head a bit longer than the first time interval.
A perfect example of this in action is my husband. He often shares news or other insightful stories that he read or heard about during dinner. The act of sharing these stories often is repeated a second or third time to other friends or family over the course of a few days or a week. Those same stories then become easily recalled in real life application, during business calls, etc. This is the epitome of a mother asking her child, “tell me what you learned today at school.”
Learning How to Learn
I’ve never been good at standardized test taking. I over analyze problems and tend to want to create new unique solutions rather than answer the question with what I view the professor thinks is the right answer. It’s a mix of being head-strong, creative drive and comfort level working in uncertainty (I digress). However, there’s a reason why students that take prep courses perform higher on college entrance exams and why knowing your audience is equally as important as the subject matter. To illustrate this, I recently heard about a student that performed exceptionally well on blue book essay exams in college by utilizing an audience-driven strategy. She figured out that her professor only skims the essays for keywords when grading the papers. So, she began underlining the most important words in every exam and noticed that her grade went up, too. Lesson learned? Know how to hack your audience.
When Memorization Gets in the Way of Learning
For the efficient student, getting an A on a test is as simple as cramming memorized facts in 15 minutes before and then forgetting them 15 minutes after. This is NOT learning. What separates memorization from learning is a sense of meaning bound by the ability to web logic from arbitrary facts (that are memorized).
Like the Anki repetitive system above or the rote learning method, there’s a pattern of reminders that instill ultimate knowledge of subject matter rather than pure memorization. In math, I think of it as the ability to recall and apply an equation to a real life problem naturally without a cheat sheet. The solution to learning rather than memorizing is at the threshold of the forgetting curve above whereby a piece of information has been repeated enough times that it become common knowledge. Likewise, the repeated information is then able to be “chunked” into associations or threads in order to understand something. The connections emerge naturally because the facts have been chiseled into memory.
Getting over the Intermediate Language Level Plateau
I recently have been thinking lately that I’ve been stuck in an intermediate level of Spanish for a long time. My language practice has been static and if I’m honest, the biggest gains I made were when I was in Peru and forced to communicate every day with people who spoke zero English. I argue that the majority of language learners who spend 2+ years studying a foreign language are stuck in a sort of limbo or complacent plateau. They’ve memorized thousands of words, but can either only marginally apply them in everyday practice or do not know the nuances of the language in order to converse with ease. By the way, it is estimated that fluency in a language equates to a vocabulary of an estimated 10,000 words.
According to Joshua Foer, “when you want to get good at something, how you spend your time practicing is far more important than the amount of time you spend. Studies have found that the number of years one has been doing something correlates only weakly with level of performance.” [emphasis added]
My Hacks to Take it to the Next Level
The biggest way to overcome a learning plateau is by mixing up the routine and engaging in deliberate practice. Studies have shown that top achievers consciously keep out of a plateau by focusing on their technique, staying goal-oriented, and getting constant and immediate feedback on their performance. Athletes are a perfect example. Variety is KEY (check out Conor McGregor’s secret sauce).
Ouch, sound familiar?
Memorizing Common and Idiomatic Phrases
  1. Frees up my brain capacity to formulate the structure of the sentence rather than stumbling to translate phrases that don’t make sense between languages.
  2. Allows me to transition quickly between topics
  3. Keep up with conversation rather than thinking of the translation to each word.
  4. Repeat usage of phrases until it’s second nature (i.e. I don’t even think about it).
Reading and Listening in Spanish
  1. I switched my Google News settings to Spanish
  2. I make a concerted effort to read outloud in Spanish a few times a week. I even took video of myself speaking in Spanish. When you watch yourself, you quickly see all of the faults!
  3. I subscribed to news podcasts in Spanish that I listen to on my daily commute
Conversing in Spanish with a Native Speaker
  1. It may seem intimidating to converse with a native speaker, but the only way to improve is to put yourself out there.
  2. I converse with and imitate a native speaker’s  dialect once a week
Monitoring Progress and Holding Myself Accountable
  1. I use the Anki system of flashcards to record how many new words I learn each week. This allows me to go back to review them and also note my progress. Roughly a vocabulary of 3,000 words is necessary to reach basic conversational fluency which composes approximately 95% of common conversations. The remaining 5% can be up to or beyond 40,000 words (wowza).
Want to learn more? Here are three articles on learning hacks to keep the discussion going: