#ThursdayThoughts: Stop the Brainstorming Brain Drain

There are two types of entrepreneurs: Those who sit around brainstorming who their customers are while sipping frothy macchiatos Those who spend time actually finding out who their customers are by doing the real work Why is this actually important? Finding out where (i.e. what medium) and what (i.e. content/product that performs better) and why (i.e. qualities that attract…

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Turn a Support Center into a Profit Center

When is the last time you can think of where you were thoroughly impressed by your experience as a customer? Disney almost immediately comes to mind – after all, they are all about creating a “magical” experience. The sheer creativity at Disney blows me away. From a replicated Employees at Disney are instructed to always…

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